image19

The Assuit Express Line

image20

The Concept

First things first. What is Assuit ?


'' Tulle-bi-telli, also known as Assuit or 'Assiut after Assuit where it is made, is a textile marrying cotton or linen mesh with small strips of metal. The fabric is not documented prior to the 19th century, though similar textiles existed in the Middle East in earlier times. 

Other spellings include assuite, asyut, assyut, asyute, and azute. The name translates roughly as "net with metal ".   

Shawls come in different sizes: most are long and narrow, and the designs vary, ranging from the simple to the elaborate. Some people believe designs have been passed down through families, as with weaving and embroidery work. Some designs appear to be intentionally left incomplete. Coptic Christian designs often have animal and human figures, whereas Muslim shawls rely on geometric designs. In some places, assuit shawls are incorrectly referred to as Coptic shawls. The geometric designs were popular with the Art Deco movement, beginning around 1925. '' *


From there, the concept is simple. Re-designing Assuit, screen printing the result and making clothing and accessories. 



*Source : Wikipedia

*Photo : ESCO - The Exhibit Supply Company of Chicago


image21

The Birth

It all started with the desire to bring Assuit back to life.  My first attempt was using what I call ''painted ink technique''. The result was interesting but not satisfactory to me.  


After studying Screen Printing quite intensively, I just thought about re-designing a friend's Assuit as the pattern of that particular piece was highly geometrical in a simple elegant way.  

Following quite a bit of digital work and a lot of hours in the screen printing lab, my first baby was born and I was a proud mother. He was gold on black and I just couldn't stop there. 


Then came the time of testing several inks on different fabrics (type and colors) and I started designing simple clothes and products.  


The rest is here.     

image22

The Names

I love trains. 

I love expression. 

''The Assuit Express line''. 


Every item is a stop on the line of my past. 

I pick locations, metro stations, streets, places that have had a  significant importance in my life to name everything I produce. 

Read about each item's story in the Online store. 


As for Matadore,  I owe it to Miss Mardi Love. She calls me Matador because my name is Mat, because I live in Spain and for more obscure fun reasons. 

Matadore is Mat - Adore.